Target Audience. 

The target audience for my music video is the AB1 demographic. Therefore my video shall have to sophisticated and appealing to a professional audience. To achieve this is shall use some cleaver shots and cinema tics. In addition the age of my target audience is 16-35. So the theme of freedom and youth shall appeal to the whole range of audience as they are experiencing their youth or have experienced their youth. Therefore the audience shall relate to the character in the movie and feel a part of the video.